The LAMP Tool makes local marketing planning easy. A proven, simple system that helps franchisees create clear, aligned local marketing plans in under under an hour.
Successful franchise brands recognise that local marketing is vital. It drives visibility, builds momentum and creates a consistent presence in every territory. The challenge is that many franchisees are not sure where to begin. With endless tactics and platforms to navigate, activity can become ad hoc or inconsistent, and in some cases it stops altogether.
Starting with a clear plan is the foundation of local marketing success, yet many existing tools are overly complex or restrict thinking to digital channels only. Franchise networks need a planning framework that cuts through the noise, is practical to use and easy to repeat.A system that supports consistent action from franchisees and gives the brand visibility of planned activity across every location.
A streamlined system that removes complexity. It allows franchisees to build a plan quickly without getting stuck in administrative details.
Establishes a repeatable 90 day cycle that maintains momentum and keeps local marketing active year round.
Marketing and head office teams gain a transparent view of planned local activity across every location.
Field managers use the platform to guide franchisees and drive more productive marketing discussions using a shared framework.
The guided structure removes the stress of the blank page. Franchisees know exactly where to start and what to prioritise.
The LAMP Tool provides the structure and clarity required to bring local marketing into a consistent rhythm. It establishes a shared framework that supports a repeatable 90-day cadence and creates a practical link between national campaigns and each franchisee’s local reality.
The software guides franchisees through a simple process that transforms planning into clear, actionable steps. Field Managers can offer support, coaching franchisees through the process and helping build their marketing confidence and capability over time.
The outcome is more than just a plan. It is a powerful planning process that embeds the importance and benefit of consistent marketing, and it produces a plan created by franchisees who are fully engaged, understand precisely what to do, and have the support to follow through.
Create a structured local marketing plan in under an hour using simple, pre-set fields that focus on essentials, delivering clarity.
Overlay national and regional campaigns so local plans are designed to amplify brand priorities, ensuring brand consistency.
Give Field Managers a common framework to review, guide, and improve plans quickly, lifting network capability.
A straightforward process that builds capable business owners who plan and prioritise marketing with confidence.
The LAMP Tool embeds marketing planning as a simple, repeatable process, establishing a vital rhythm that supports the franchisee’s role as a business owner who oversees the marketing function.
Franchisees complete simple, structured fields covering objectives, channels, budget markers, and timing.
The plan generates an intuitive Gantt timeline. Field Managers or the Head Office marketing team can see, review, support, and approve plans.
The plan provides a clear, actionable timeline that the franchisee can implement themselves, or they can easily share with team members or a third-party agency for efficient execution.
The process repeats every quarter, cementing planning as a fundamental business habit.
It demonstrates a structured system for success to prospective franchisees, proving that your brand actively helps embed marketing capability.
Share national campaigns right where franchisees are planning their local activity, ensuring central investments are visible and leveraged effectively.
Deliver the new franchisee's launch marketing plan using the tool itself, demonstrating the system's benefits from day one.
Your Field Managers can coach on plan creation and on the execution results, validating what worked and quickly sharing successful local activity across the network.
With an actual plan, your franchisees understand exactly what creative to use and when, helping drive greater utilisation of your existing creative and social media tools.
Embed a shared way of thinking and working that drives sustainable growth and network maturity across your organisation.
All prices are shown in AUD and are exclusive of GST
White Label Branding Extended Onboarding & Training Tool Customization Managed Network Support
The LAMP Tool was created by Kelli Ponting, drawing on more than a decade of hands on experience supporting franchise networks across Australia and New Zealand. Before selling the business in 2024, Kelli built and ran Australia’s largest franchise marketing agency, leading a team of more than twenty five specialists who produced thousands of local area marketing plans using the LAMP Tool.
This system itself evolved directly from that work. It reflects the same structured approach her agency used to help franchisees plan confidently, collaborate with their field teams and share clear, consistent marketing activity with head office for review and approval.
Kelli is a Certified Franchise Executive, holds an MBA, and has completed further studies in branding, education and leadership. Her focus has always been making marketing more efficient and effective for franchisors and franchisees, and the LAMP Tool captures that practical, scalable approach in one simple system.
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